Too many businesses focus on making money at the expense of other areas of importance. Rather than focus on the almighty dollar, a balanced focus is advocated which include "Social, Environmental and Economic (SEE)" or "People, Planet and Profit (PPP)". The blog link below discusses this. Putting the Triple Bottom Line Triangle at the goal of Design Funnel thinking brings focus to ideas. The Sustainability web site uses a venn diagram to present this concept (see visual 9 in PDF link below). This concept could be helpful in converting ideas into reality.
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